On the heels of the teams' first March Madness appearance since 2007, GWU's rejuvenated men's basketball program was looking to update the look of the Charles E. Smith Center, their on-campus arena in the heart of Washington, DC. Employing a working relationship that dates back to 1992, Arena Graphics teamed with GW's graphic designers and facilities staff and came up with a stunning transformation to the venue's main basketball arena. It proved to be the perfect touch to the university's $43 million renovation project, restoring the Smith Center into one of the Atlantic 10's premier multi-purpose arenas.